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Gold coin promotion to mark Dubai festival

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Monday, 2nd February 2009 (1625 views)

Mobile phone maker Sony Ericsson is offering customers the chance to win gold coins during the Dubai Shopping Festival (DSF) 2009.

The company is marking the annual festival with a new promotion that provides instant gold wins for lucky purchasers of its mobile phones.

Sony Ericsson mobile phone marked with a special promotional sticker denote winners and a voucher inside confirms how many gold coins have been won.

The number of gold coins that can be gained in a single go range from one to 250 and each gold coin has a weight of four grams.

Gold jewellery purchases were at an all-time high at this year's DSF, according to the Dubai Gold and Jewellery Group, which is offering the opportunity to win up to 32kg of gold in daily draws.

The group reported to Strategiy that customers had been flocking to the festival from around the world, with gold proving particularly popular.

 

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