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Wednesday, 1st March 2006 (4477 views)

The Austrian mint is using Mozart to help encourage gold investment in Japan, TMCnet reports.

The Tanaka jewellery shop, in the upmarket Ginza district of Tokyo, was the venue for the mint's unveiling of a cake made of gold coins celebrating the Austrian composer's anniversary.

It was hoped the 3,000 Austrian Vienna Philharmonic gold coins would arouse more interest in gold investment in Japan.

The Harmony coin, as it is otherwise known, has held over a 50 per cent share of the gold coin market in the Far Eastern nation for the past four years, but recent sales have not been good.

In 2002 Harmony sales hit a record 136,485 ounces, but last year the figure had slumped to 73,454 ounces.

However, the mint is confident that sales will climb once more. The manager of Tanaka Kikinzoku Kogyu K.K., the mint's foremost sales agent in Japan, set a rough sales target of 100,000 ounces for this year.

The gold coin cake is worth about 250 million yen, and will be on display at the Tanaka jewellery store until March 14th.

 

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