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Wednesday, 14th September 2005 (4097 views)

Company reports compiled by IDEX, the International Diamond Exchange, show that US jewellery chains have experienced higher sales growth than the US's independent stores.

In the second quarter the difference between sales growth in the two sectors was at record levels.

On average, US speciality jewellers recorded a sales rise of 2.1 per cent. Luxury jewellers were among those reporting the highest increase in US sales.

Reasons for the rapid growth of chain jewellery stores include the demands of an ever-mobile population who want to be able to exchange jewellery in more than one outlet, and the ability of chains to finance high-profile marketing campaigns.

Demand for gold jewellery has been rising worldwide. Last week the World Gold Council announced that jewellers bought a record $38-billion of gold in the year to June.

 

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